Ultracasual iOS Games in the US: A Q4 2020 Snapshot

The ultracasual gaming segment has been a hotbed of activity on the iOS platform in the United States during the fourth quarter of 2020. Data provided by Sensor Tower offers a glimpse into the performance of the top 5 ultracasual games in this period.

Crazy Labs, an Israel-based publisher, dominated the list with three games: Acrylic Nails!, I Can Paint, and ASMR Slicing. Voodoo, hailing from France, made an entry with Demolish!, and Crazy Labs' AMAZE!!! rounded out the list.

Acrylic Nails! saw a steady decline in downloads, starting from 780K in the last week of September to 307K by the end of December. Weekly active users followed a similar downward trend, from 1.2M to around 276K in the same timeframe.

Demolish! experienced a peak in downloads in early October at 250K, which tapered off to 107K by the year's end. The game's weekly active users showed resilience, ending the quarter with a jump to 177K from an initial 213K.

I Can Paint downloads fluctuated, with a notable spike to 86K in the last week of December from an initial 126K. Weekly active users started at 336K and saw an uptick to 204K after a mid-quarter dip.

ASMR Slicing presented a mixed bag, with downloads ranging from 75K to 119K. The game's weekly active users saw a significant rise, from 239K to 290K, indicating a growing interest as the quarter progressed.

AMAZE!!!, although the oldest among the top five, showed an impressive increase in downloads from 58K to 135K. Its revenue also saw a substantial increase, particularly in the last two weeks of December, jumping from 758 USD to 2.1K USD. The game's weekly active users peaked at 524K, up from 425K at the quarter's start.

For more detailed insights and data on the performance of these ultracasual iOS games and others, Sensor Tower's comprehensive analysis tools offer an in-depth look at the mobile gaming industry.